1. Peak End Rule

Peak End Rule states that people remember peak and end experience rather than average experience of whole user journey. Peak experience can be best or worst moment.

 

How we can use Peak End Rule while designing?

  • From the statistics or other method, we can get data about peak and end moment and find out any gap that lose our user & fill that gap to motivate user.
  • Make peak and ending moment with best interaction with some kind of illustration, great words, video or any design pattern so user can remember.
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