User Persona is representative of user’s interest, age, location, hobby & overall information to get their problems, suggestions & frustrations. Advantages Get exact data from directly users Challenge User sometimes hides some details Reference https://www.youtube.com/watch?v=XnG4c4gXaQY
Data Analytics is analysis and measurement of user activity and get insight about their needs and fulfilment. Methods Quantitative Qualitative Why It allows use to validate our ideas fits for users or not. Reference https://www.youtube.com/watch?v=4BjCq4SeZEA
Field studies is the process of observing users in their natural environment to get insight about their behaviour, problems and emotions. Methods Direct Observation Ethnographic research References https://www.youtube.com/watch?v=ULrHIFkwDqM
Eye-tracking measure eye movement in a product and it help to discover user’s interests and ignore other aspects of product. Two types of movements Rapid eye movement (30-80ms) Relative eye movement (60 ms to several seconds) Methods F Pattern Z Pattern I Pattern Advantages Put primary content according to user focus Challenge Hard to follow