Peak End Rule states that people remember peak and end experience rather than average experience of whole user journey. Peak experience can be best or worst moment. How we can use Peak End Rule while designing? From the statistics or other method, we can get data about peak and end moment and find out […]
User Persona is representative of user’s interest, age, location, hobby & overall information to get their problems, suggestions & frustrations. Advantages Get exact data from directly users Challenge User sometimes hides some details Reference https://www.youtube.com/watch?v=XnG4c4gXaQY
Data Analytics is analysis and measurement of user activity and get insight about their needs and fulfilment. Methods Quantitative Qualitative Why It allows use to validate our ideas fits for users or not. Reference https://www.youtube.com/watch?v=4BjCq4SeZEA
Field studies is the process of observing users in their natural environment to get insight about their behaviour, problems and emotions. Methods Direct Observation Ethnographic research References https://www.youtube.com/watch?v=ULrHIFkwDqM
Eye-tracking measure eye movement in a product and it help to discover user’s interests and ignore other aspects of product. Two types of movements Rapid eye movement (30-80ms) Relative eye movement (60 ms to several seconds) Methods F Pattern Z Pattern I Pattern Advantages Put primary content according to user focus Challenge Hard to follow
Definition The law of similarity states that elements should keep in a group using size, shape, color & other design patterns. Details Description: If there are two elements and we want to put in product. If they have same functionality and same meaning then we should apply same design pattern so user can perceive same
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